Stish
Pre-seed investor one-pager · May 2026
stish.app
Athens, Greece · EU
The intelligence layer for paid media.
Built and run by the Athens performance agency that uses it daily.
14 clients, live daily on real accounts.
The Problem
Agency growth is bottlenecked by senior judgment.
Every small agency runs on 1–2 senior people doing the morning account review across every client.
2–3 hours, every day, before any execution begins.
You can't hire senior media buyers fast enough to scale client load.
Why Now
Why now
LLMs crossed the threshold for reasoning over structured ad-account data in late 2024.
Generalist digital agencies are running on 10–15% margins. Only 10% of agency owners called 2024 healthy.¹
Senior media buyers cost €40–90K across Europe. You can't hire that judgment fast enough.
Every other software category got its AI-native challenger. Performance marketing has none.
The window is open for 18–24 months.
¹ SparkToro 2024 agency survey, 612 respondents.
The Product
What Stish surfaced on one account this month.
Alltyres · Google Ads · 30-day audit
| Severity | Item | Detail | Recommendation |
|---|---|---|---|
Critical | Call extensions | Phone calls = 0 across 14 days | Re-attach call assets — primary KPI not reporting |
High | Brand campaign | Spent €11.66 while paused (Apr 16) | Verify pause status; flag billing-lag |
High | Tablet devices | €18.43 spent, 0 conversions over 30d | Add −100% bid adjustment to exclude tablet |
High | Display app placements | 89% of Display impressions, 0.2% CTR | Exclude mobileappcategory::69500 |
Medium | “winter tyres” search term | 47 clicks, 0 conv, €5.64 cost | Add as exact negative keyword |
Medium | “tyre repair” keyword | QS 0.8, €1.40 CPC, 0 impressions | Pause keyword; rebuild ad group |
Traction
Live, pre-revenue, real money.
14
clients
Live at Sociably Media, Athens
23%
average budget waste
Identified across new accounts
Next: First external agency onboarding pipeline — Q3 2026.
Currently pre-revenue. Selling more before proof is unfair to the customers.
Positioning
Different, not better.
Four adjacent categories. None of them does what Stish does.
| Category | Players | What they do |
|---|---|---|
| Reporting | Supermetrics, Whatagraph, AgencyAnalytics | Show what happened. Require human analysis. |
| AI creative | AdCreative, Pencil, Smartly | Generate assets. Don't touch account logic. |
| Project management | Asana, Monday, Notion | Track tasks. Don't understand the data. |
| AI marketing agents | Epiminds ($6.6M Lightspeed) | Enterprise, request-access, built for large brands. |
| Stish | Automated senior judgment for small agencies. Reads the data. Finds the why. Tells you what to do. | |
Why Us
Built by the agency that uses it.
- ●10 years in digital advertising
- ●Built and runs Sociably Media, Athens
- ●Product, AI architecture, go-to-market
Stish is built by the operators who run the agency it serves.
The Big-If
The big if
Every category of business software went through three stages: record what happened → orchestrate workflow → reason and act.
Code got Cursor. Legal got Harvey. Performance marketing got nothing.
Stish is that moment for paid media.
Read every ad account. Reason across platforms. Execute with the agency's client context layered in.
If this works:
- —90% of digital marketing agencies have fewer than 50 employees¹ — they stop being throttled by senior headcount.
- —A 5-person agency manages 50 clients instead of 15.
- —The labor cost of running an agency converges toward the cost of software.
- —The agency middle layer — strategists, analysts, account managers — becomes software.
We're the agency that needs this. That's why we're building it.
¹ SparkToro 2024 agency survey, 612 respondents.
The Ask
€500K – €1M
Pre-seed · 15–20% dilution · Open to lead
Use of funds
Q3 2026: Alpha milestone
Core engine production-ready across Google Ads + Meta for first agency cohort
Q1 2027: 50 paying agencies
Live and managed on Stish, paying monthly subscription
Product: Execution layer
Meta, LinkedIn, TikTok wired for write-back recommendations
Team: First 2 hires
Senior engineer + agency success lead
Performance marketing is too expensive for most businesses that need it.
Good performance marketing shouldn't be expensive or rare.
Stish removes the labor.
Book a demo[email protected] · stish.app · Athens, Greece