Visual discovery platform where users plan purchases, making it ideal for product and lifestyle advertising.
Overview
Pinterest is a unique visual discovery platform where users actively plan future purchases and projects. With high purchase intent and a predominantly female audience, it's particularly effective for lifestyle, home, fashion, and food brands.
Users are in a planning mindset with high purchase intent
Pins have long content lifespan (months vs hours)
Strong performance for e-commerce and product discovery
Visual search drives product discovery
Ad Formats & Specifications
Standard Pin
Brand awareness, product showcases, lifestyle content
Video Pin
Tutorials, product demos, storytelling
Carousel Pin
Multiple products, step-by-step guides, collections
Shopping Pin
E-commerce, product sales, catalog promotion
Brand & Compliance Requirements
Requirements
- High-quality, vertical imagery preferred
- Clear branding without overwhelming
- Lifestyle context performs better than plain product shots
- Text overlay should be minimal and readable
Restrictions
- No before/after imagery for weight loss
- No misleading claims or clickbait
- No adult content or nudity
- No political ads in many countries
- Must comply with Pinterest Community Guidelines
Pro Tips for Pinterest
- 1
Use 2:3 aspect ratio for maximum visibility in feed
- 2
Add text overlay to explain the pin's value
- 3
Create boards around themes users search for
- 4
Use rich pins for automatic product info
- 5
Optimize descriptions with keywords users search
Automate your Pinterest workflow
Stish validates your assets against Pinterest specs automatically. Create, manage, and deploy campaigns without the guesswork.