Platform Ad Specifications 2026

Combine your creativity with Google AI. Enter multiple headlines and descriptions - Google will automatically learn which combinations perform best.

Group keywords by themes. This makes it easier for Google to understand your keywords and determine which ad should serve.

Smart Bidding ensures you compete in the right auctions at the right bid for each user. Pair with broad match for maximum reach.

Use up to 10,000 negative keywords to prevent irrelevant clicks and improve targeting precision.

Use DDA to understand the contribution of each keyword across the conversion path. Fully integrated with Smart Bidding.

Text ads now include logo + business name. More visibility, more trust, more clicks.

Reels is full-screen, immersive video format. Build content in 9:16 ratio. 9:16 video with audio in safe zone results in 34.5% lower cost per result than image ads.

Keep bottom 35% of Reels ads clear of essential features (text, logos, CTAs). Ads violating safe zones experience 28% lower CTR.

Over 80% of Reels are viewed with sound on. Music, voiceover, or sound effects are key drivers of engagement.

Leverage image animation, video expansion, and text generation tools to scale creative quickly.

Partnership ads with creators result in 9% lower CPA, 47% higher CTR, and 56% longer average video play time.

Meta's delivery system will allocate budget across placements based on expected performance.

Ensure your audience size is at least 50,000 members to improve performance and reduce costs.

Test different copy, visuals, or both. Set ad rotation to "optimize for performance".

Allocate at least $100 USD daily budget with minimum 4-week campaign duration for optimal results.

Prioritize 15-30 second videos for all placements. Include captions for sound-off viewing. Use vertical format.

Use no more than 3-4 form fields for higher completion rates. Include a custom image in your form.

Install LinkedIn Insight Tag to unlock demographics, track Website Actions, and build retargeting audiences.

Turn on LinkedIn Audience Network to increase reach by up to 25% and lower cost per result.

Create content that feels native to TikTok. Use trending sounds, effects, and editing styles.

Capture attention immediately. The first 3 seconds determine whether users keep watching.

Use 9:16 vertical video format. This is the native format for TikTok.

Boost existing organic content or creator content for better authenticity and engagement.

Sound is essential on TikTok. Use trending sounds or music that fits your brand.

For skippable ads, capture attention in the first 5 seconds before the skip button appears.

Show your brand within the first 5 seconds. Don't save the reveal for the end.

Create vertical 9:16 content specifically for YouTube Shorts placement.

Target premium content and creator channels with YouTube Select for brand safety.

Use Google Brand Lift to measure impact on brand awareness and consideration.

Business Inbox placement achieves 3.50% CTR. Users actively seek brand interactions here - ideal for conversion-focused offers.

Video Pulse ads are 15-second non-skippable outstream videos. Deliver your complete message within this timeframe.

Leverage Viber's first-party data: demographics (17-50+), geography, interests (Fashion, DIY, Business, Sports), and technical (OS, device).

Daily Essentials ads appear in Chats, Calls, and More screens. 1.80% CTR, 70% viewability with native-looking content.

Use UTM parameters and independent impression trackers. Benchmark against €2.61 CPM standard.

Display Reach (300x250 MPU) is ideal for high-visibility campaigns: Black Friday, Summer Sales, New Launches.

Provide up to 15 headlines and 4 descriptions. Microsoft AI will optimize combinations automatically.

Unique to Microsoft: target by company, industry, and job function using LinkedIn data.

Use the Google Import feature to quickly transfer existing campaigns while leveraging Microsoft-specific features.

Extend reach to MSN, Outlook, Edge, and partner sites through Microsoft Audience Network.

Use Enhanced CPC or Target CPA for optimal bid adjustments across Bing, Yahoo, and AOL.

Install Universal Event Tracking (UET) tag for conversion tracking and remarketing.

Reddit users value authenticity. Write ads that sound like a real person, not corporate speak.

Target specific subreddits (communities) to reach highly engaged, niche audiences.

While max is 300, headlines truncate in some placements. Keep under 150 for full visibility.

Short-form video performs best. Keep videos between 5-30 seconds for optimal engagement.

Use Reddit's interest categories to reach users based on their browsing behavior and subscriptions.

Install Reddit Pixel for conversion tracking, optimization, and building retargeting audiences.

1:1 aspect ratio works across all placements (feed and conversation).

Ads appear at the bottom of ChatGPT responses. Content should be relevant to the conversation topic.

All ads are clearly labeled and separated from AI responses. Maintain transparency in messaging.

Ads are shown based on conversation topics. No personal data is shared with advertisers.

Ads will not appear near health, mental health, or political topics. Plan accordingly.

OpenAI is exploring interactive ads where users can ask questions to advertisers.