Overview
Google Ads offers multiple campaign types, each with specific creative requirements. This guide covers the latest specifications for 2025, ensuring your ads meet Google's standards for optimal performance.
Search Ads
Responsive Search Ads (RSA)
| Element | Specification |
|---|---|
| Headlines | Up to 15 headlines, 30 characters each |
| Descriptions | Up to 4 descriptions, 90 characters each |
| Display URL | 2 path fields, 15 characters each |
| Final URL | Required, must be functional |
Display Ads
Responsive Display Ads
Images:- Landscape: 1200×628 px (min 600×314)
- Square: 1200×1200 px (min 300×300)
- Logo: 1200×1200 px (min 128×128)
- Landscape logo: 1200×300 px (min 512×128)
- Formats: JPG, PNG, GIF (static)
- Max file size: 5.12 MB
- No excessive text overlay (under 20%)
Uploaded Display Ads
| Size | Dimensions | Usage |
|---|---|---|
| Leaderboard | 728×90 | Desktop header |
| Medium Rectangle | 300×250 | Universal |
| Large Rectangle | 336×280 | Content areas |
| Half Page | 300×600 | Sidebar |
| Mobile Leaderboard | 320×50 | Mobile apps |
| Large Mobile Banner | 320×100 | Mobile web |
YouTube Video Ads
In-Stream Ads
| Spec | Requirement |
|---|---|
| Resolution | 1920×1080 (recommended) |
| Aspect Ratio | 16:9 |
| Format | MP4, MOV, AVI |
| Max Duration | No limit (skippable after 5s) |
| Max File Size | 256 GB |
YouTube Shorts Ads
- Aspect Ratio: 9:16 (vertical)
- Duration: 10-60 seconds
- Sound: Required (music or voiceover)
Performance Max
Performance Max campaigns require a comprehensive asset library:
Required Assets:- 3+ landscape images (1200×628)
- 3+ square images (1200×1200)
- 1+ portrait image (960×1200)
- 1+ logo (1200×1200)
- 5+ headlines (30 chars)
- 5+ long headlines (90 chars)
- 4+ descriptions (90 chars)
- 1+ video (optional but recommended)
Shopping Ads
Product Images
- Minimum: 100×100 px (250×250 for apparel)
- Recommended: 800×800 px or larger
- Format: JPEG, PNG, GIF, BMP, TIFF
- Background: Solid white or transparent
- No watermarks, promotional text, or borders
Key Compliance Notes
- 1. Landing Page Relevance: Ad content must match landing page
- 2. Trademark Policy: Avoid unauthorized trademark usage
- 3. Editorial Standards: No excessive capitalization or symbols
- 4. Restricted Content: Follow Google's advertising policies for sensitive categories
Frequently Asked Questions
Q: What's the ideal image aspect ratio for Google Display?A: 1.91:1 landscape and 1:1 square are the most versatile across placements.
Q: Can I use animated GIFs in Display ads?A: Yes, for uploaded display ads. Max 30 seconds, loops limited.
Q: What video length works best for YouTube ads?A: 15-30 seconds for awareness, 6 seconds for bumper ads, 60+ for consideration.
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Official Sources:- [Google Ads Help Center](https://support.google.com/google-ads/answer/13676244)
- [Performance Max Guide](https://support.google.com/google-ads/answer/10724817)