Messaging platform advertising for reaching users through business messages and native ads.
Overview
Viber offers unique advertising opportunities through business messaging, sticker packs, and native ads. Popular in Eastern Europe, Asia, and the Middle East, it provides direct communication channels with users.
Strong in Eastern Europe and APAC regions
Business messages have high open rates
Sticker packs offer creative branding
Chatbots enable automated engagement
Ad Formats & Specifications
Business Messages
Transactional messages, customer service, promotions
Viber Ads
Brand awareness, app installs
Sticker Packs
Brand engagement, viral sharing, awareness
Brand & Compliance Requirements
Requirements
- User consent required for messaging
- Clear opt-out mechanism
- Comply with local data regulations
- No spam or unsolicited messages
Restrictions
- No unsolicited commercial messages
- GDPR compliance required in EU
- No misleading content
- Age restrictions for certain content
- No illegal products or services
Pro Tips for Viber
- 1
Use chatbots for automated responses
- 2
Create shareable branded stickers
- 3
Respect user preferences for messaging
- 4
Integrate with CRM for personalization
- 5
Test different message types
Automate your Viber workflow
Stish validates your assets against Viber specs automatically. Create, manage, and deploy campaigns without the guesswork.