TikTok
Official DocumentationShort-form video advertising platform with massive reach among Gen Z and millennial audiences.
Overview
TikTok advertising requires a native-first approach. Ads that look like organic TikToks dramatically outperform polished commercial content. Embrace trends, use popular sounds, and create content that entertains first.
Authenticity beats production value
Trends move fast—be ready to pivot
Sound is essential (unlike other platforms)
Creator partnerships drive best results
Ad Formats & Specifications
In-Feed Ads
Awareness, app installs, website traffic
TopView Ads
Maximum reach and brand impact
Spark Ads
Amplifying viral/successful organic content
Branded Hashtag Challenge
Viral campaigns, community engagement
Brand & Compliance Requirements
Requirements
- Content must be appropriate for all ages
- Music must be properly licensed
- Sponsored content must be clearly disclosed
- No misleading claims or fake engagement
Restrictions
- No gambling or casino content
- Alcohol ads restricted by region
- No political advertising
- Healthcare/pharma has strict rules
- No adult or sexually suggestive content
Pro Tips for TikTok
- 1
Don't make ads, make TikToks
- 2
Hook viewers in the first 1-2 seconds
- 3
Use trending sounds and effects
- 4
Partner with creators for authentic content
- 5
Keep it fun, entertaining, and fast-paced
Automate your TikTok workflow
Stish validates your assets against TikTok specs automatically. Create, manage, and deploy campaigns without the guesswork.