Reddit Ads
Official DocumentationReach highly engaged communities on the front page of the internet with native advertising.
Overview
Reddit advertising requires understanding its unique community-driven culture. Users value authenticity and will quickly call out obvious advertising. Success comes from adding value to conversations, not interrupting them.
Community targeting is powerful and unique
Users are highly skeptical of ads
Authenticity is absolutely critical
AMAs and engagement drive trust
Ad Formats & Specifications
Promoted Posts
Awareness, engagement, community building
Video Ads
Product demos, storytelling, tutorials
Carousel Ads
Multiple products, features, or steps
Brand & Compliance Requirements
Requirements
- Ads must follow subreddit rules where shown
- No misleading or clickbait content
- Transparency about advertiser identity
- Comply with Reddit Content Policy
Restrictions
- No illegal content
- Political ads have restrictions
- No harassment or hate
- Age-restricted products have rules
- No vote manipulation or engagement bait
Pro Tips for Reddit Ads
- 1
Be genuine and add value to conversations
- 2
Target specific subreddits for relevance
- 3
Engage in comments authentically
- 4
Avoid corporate-speak—be human
- 5
Consider AMA or community engagement
Automate your Reddit Ads workflow
Stish validates your assets against Reddit Ads specs automatically. Create, manage, and deploy campaigns without the guesswork.