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Reach users across Bing, MSN, Outlook, and the Microsoft Audience Network with search and native ads.

Overview

Microsoft Ads (formerly Bing Ads) reaches a unique, often older and higher-income audience. The platform offers similar features to Google Ads with typically lower CPCs and less competition.

Often 30-40% lower CPCs than Google Ads

Audience skews older with higher income

Import Google Ads campaigns easily

LinkedIn profile targeting available

Ad Formats & Specifications

Search Ads

Intent-based search marketing

text
HeadlinesUp to 15 (30 characters each)
DescriptionsUp to 4 (90 characters each)
Display URL2 paths (15 chars each)
ExtensionsSitelinks, callouts, etc.

Audience Ads

Brand awareness across MSN, Outlook, Edge

image
Image Sizes1200×628, 1200×1200px
HeadlinesUp to 15 (30 chars)
Description90 characters
Business Name25 characters

Shopping Campaigns

E-commerce, product listings

image
Product FeedRequired via Merchant Center
ImageFrom product catalog
PricingMust be accurate and current

Brand & Compliance Requirements

Requirements

  • Clear advertiser identification
  • Accurate landing page content
  • No deceptive practices
  • Trademark compliance required

Restrictions

  • Similar to Google Ads policies
  • No adult content
  • No illegal products/services
  • Healthcare restrictions apply
  • Political advertising rules

Pro Tips for Microsoft Ads

  1. 1

    Import successful Google Ads campaigns

  2. 2

    Leverage LinkedIn profile targeting

  3. 3

    Test different bid strategies

  4. 4

    Use audience targeting for Bing

  5. 5

    Don't ignore the Audience Network

Automate your Microsoft Ads workflow

Stish validates your assets against Microsoft Ads specs automatically. Create, manage, and deploy campaigns without the guesswork.

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