Meta Ads
Official DocumentationReach billions on Facebook, Instagram, Messenger, and the Audience Network with Meta's advertising platform.
Overview
Meta Ads (formerly Facebook Ads) provides access to the world's largest social media audience. The platform offers sophisticated targeting based on demographics, interests, behaviors, and custom audiences. Success depends on creative quality and relevance.
Audience Network extends reach beyond Facebook/Instagram
Advantage+ campaigns use AI for automated optimization
Creative fatigue is real—refresh ads every 2-4 weeks
Video content typically outperforms static images
Ad Formats & Specifications
Single Image Ads
Simple product showcases and brand awareness
Video Ads
Engagement, storytelling, product demonstrations
Carousel Ads
Multiple products, step-by-step tutorials, storytelling
Collection Ads
E-commerce, product discovery, mobile shopping
Brand & Compliance Requirements
Requirements
- Landing page must be functional and relevant
- Advertiser identity must be clear
- Comply with Facebook Advertising Policies
- No before/after images implying unrealistic results
- Political/social ads require authorization
Restrictions
- No discriminatory content or targeting
- Restricted categories: alcohol, gambling, dating, crypto
- No sensational or shocking content
- No personal attributes targeting ("Are you overweight?")
- Health claims require substantiation
Pro Tips for Meta Ads
- 1
Lead with motion—first 3 seconds are crucial
- 2
Design for sound-off viewing with captions
- 3
Use bright, contrasting colors that stand out in feed
- 4
Test vertical (9:16) vs. square (1:1) for Stories
- 5
Leverage user-generated content for authenticity
Automate your Meta Ads workflow
Stish validates your assets against Meta Ads specs automatically. Create, manage, and deploy campaigns without the guesswork.