The leading B2B advertising platform for reaching professionals, decision-makers, and business audiences.
Overview
LinkedIn Ads excel at B2B marketing with unparalleled professional targeting. You can target by job title, company size, industry, skills, and seniority. Higher CPCs are offset by quality leads and longer sales cycles typical in B2B.
B2B leads are typically higher quality than other platforms
Document Ads drive thought leadership engagement
InMail has high open rates (25-50%)
Video completion rates are strong for professional content
Ad Formats & Specifications
Sponsored Content
Brand awareness, thought leadership, lead gen
Video Ads
Product demos, testimonials, brand stories
Message Ads (InMail)
Direct outreach, event invitations, high-value offers
Document Ads
Whitepapers, case studies, reports, lead magnets
Brand & Compliance Requirements
Requirements
- Content must be professional and business-appropriate
- Advertiser identity must be clear
- No misleading job or educational claims
- Financial services require proper disclosures
Restrictions
- No adult content or dating services
- Political advertising has restrictions
- No tobacco, weapons, or illegal products
- Healthcare ads have additional requirements
- No cryptocurrency advertising in some regions
Pro Tips for LinkedIn
- 1
Lead with value, not a sales pitch
- 2
Use carousels to tell a progressive story
- 3
Document Ads work great for gated content
- 4
Target by skills and groups for precision
- 5
Test different job function targeting
Automate your LinkedIn workflow
Stish validates your assets against LinkedIn specs automatically. Create, manage, and deploy campaigns without the guesswork.