Visual-first advertising platform for reaching engaged audiences through Stories, Reels, Feed, and Shopping.
Overview
Instagram advertising focuses on visual storytelling and authentic content. The platform rewards native-looking content that blends seamlessly with organic posts. Reels and Stories formats continue to grow in importance for advertisers.
Reels has the highest organic reach and engagement
Stories disappear in 24 hours—create urgency
Shopping features enable direct purchases
Influencer partnerships can be whitelisted as ads
Ad Formats & Specifications
Feed Ads
Brand awareness, product showcases
Stories Ads
Time-sensitive offers, behind-the-scenes, polls
Reels Ads
Trending content, entertainment, viral potential
Shopping Ads
E-commerce, direct product sales
Brand & Compliance Requirements
Requirements
- Content must be authentic and not misleading
- Branded content requires Paid Partnership tag
- Must comply with Instagram Community Guidelines
- Age-gating required for restricted products
Restrictions
- No misleading filters or excessive editing
- Influencer partnerships must be disclosed
- No promotion of dangerous products
- Music licensing must be in place
- No spam or engagement manipulation
Pro Tips for Instagram
- 1
Create content that looks native, not like ads
- 2
Use trending audio for Reels to boost reach
- 3
Include clear CTAs but keep them subtle
- 4
Leverage Stories interactive elements (polls, quizzes)
- 5
Post consistently to build algorithm favor
Automate your Instagram workflow
Stish validates your assets against Instagram specs automatically. Create, manage, and deploy campaigns without the guesswork.