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The world's largest advertising platform, reaching billions across Search, Display, YouTube, and more.

Overview

Google Ads offers multiple campaign types including Search, Display, Video (YouTube), Shopping, and Performance Max. Each has specific creative requirements and best practices that directly impact your Quality Score and ad performance.

Quality Score affects cost-per-click and ad placement

Responsive ads adapt to available inventory automatically

Performance Max uses AI to optimize across all Google properties

Asset diversity improves machine learning optimization

Ad Formats & Specifications

Responsive Search Ads

Search campaigns targeting high-intent users

text
HeadlinesUp to 15 (30 characters each)
DescriptionsUp to 4 (90 characters each)
Display URL2 path fields (15 chars each)
Final URLRequired, must work

Responsive Display Ads

Brand awareness and remarketing across 3M+ websites

image
Landscape Image1200×628px (1.91:1)
Square Image1200×1200px (1:1)
Logo (landscape)1200×300px (4:1)
Logo (square)1200×1200px (1:1)
HeadlineUp to 5 (30 chars each)
Long Headline1 (90 characters)
DescriptionUp to 5 (90 chars each)

YouTube Video Ads

Video campaigns, brand storytelling, product demos

video
Skippable In-Stream12 sec - 3 min (skip after 5s)
Non-skippable15-20 seconds
Bumper Ads6 seconds max
Resolution1920×1080px recommended
Aspect Ratio16:9 (horizontal)
File FormatMP4, MOV, AVI

Performance Max

Full-funnel campaigns using Google's AI optimization

image
ImagesUp to 20 (various sizes)
VideosUp to 5 (horizontal, vertical, square)
HeadlinesUp to 5 (30 chars)
Long HeadlinesUp to 5 (90 chars)
DescriptionsUp to 5 (90 chars)
LogosSquare + landscape

Brand & Compliance Requirements

Requirements

  • Ads must clearly identify the advertiser
  • Landing page must match ad content
  • No misleading claims or clickbait
  • Trademark usage requires authorization
  • Prices and promotions must be accurate

Restrictions

  • No excessive capitalization (e.g., FREE SHIPPING)
  • No repeated punctuation (!!!)
  • No misleading claims about products/services
  • No adult content on general campaigns
  • No counterfeit goods promotion

Pro Tips for Google Ads

  1. 1

    Provide maximum asset variations for better ML optimization

  2. 2

    Use high-quality images without text overlays

  3. 3

    Include your brand name in at least one headline

  4. 4

    Test different call-to-actions across assets

  5. 5

    Ensure mobile landing page loads in under 3 seconds

Automate your Google Ads workflow

Stish validates your assets against Google Ads specs automatically. Create, manage, and deploy campaigns without the guesswork.

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